King, Karen Whitehill: search on Z-Library

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1

Viral video ads: Emotional triggers and social media virality

Nikolinakou, Angeliki, King, Karen Whitehill

Journal:

Psychology and Marketing

Year:

2018

Language:

english

File:

PDF, 298 KB

english, 2018

2

Top-Level Agency Creatives Look at Advertising Creativity Then and Now

Reid, Leonard N., King, Karen Whitehill, Delorme, Denise E.

Journal:

Journal of Advertising

Year:

1998

Language:

english

File:

PDF, 2.22 MB

english, 1998

3

Viral Video Ads: Examining Motivation Triggers to Sharing

Nikolinakou, Angeliki, King, Karen Whitehill

Journal:

Journal of Current Issues & Research in Advertising

Year:

2018

Language:

english

File:

PDF, 1.03 MB

english, 2018

4

How Much are Health Websites Influenced by Culture? Content Analysis of Online Diet Programs in the United States, the United Kingdom, and Korea

Yu, Jay (Hyunjae), King, Karen Whitehill, Yoon, Hye Jun

Journal:

Journal of Promotion Management

Year:

2010

Language:

english

File:

PDF, 364 KB

english, 2010

5

Measuring Trust In Advertising

Soh, Hyeonjin, Reid, Leonard N., King, Karen Whitehill

Journal:

Journal of Advertising

Year:

2009

Language:

english

File:

PDF, 282 KB

english, 2009

6

Product Category Effects on External Search for Prescription and Nonprescription Drugs

Kim, Wonsuk Jerry, King, Karen Whitehill

Journal:

Journal of Advertising

Year:

2009

Language:

english

File:

PDF, 188 KB

english, 2009

7

Pretesting TV Commercials: Methods, Measures, and Changing Agency Roles

King, Karen Whitehill, Pehrson, John D., Reid, Leonard N.

Journal:

Journal of Advertising

Year:

1993

Language:

english

File:

PDF, 1.57 MB

english, 1993

8

Brands, Friends, & Viral Advertising: A Social Exchange Perspective on the Ad Referral Processes

Hayes, Jameson L., King, Karen Whitehill, Ramirez, Artemio

Journal:

Journal of Interactive Marketing

Year:

2016

Language:

english

File:

PDF, 987 KB

english, 2016

9

Exploring the consequences of brand credibility in services

Hyun Baek, Tae, Whitehill King, Karen

Journal:

Journal of Services Marketing

Year:

2011

Language:

english

File:

PDF, 193 KB

english, 2011

10

Measuring Trust in Advertising: Development and Validation of the ADTRUST Scale

Hyeonjin Soh, Leonard N. Reid and Karen Whitehill King

Journal:

Journal of Advertising

Year:

2009

Language:

english

File:

PDF, 2.75 MB

english, 2009

11

Audience Responses to Product Placement and Its Regulations: Focusing on Regulatory Conditions in the United States and Korea

Lee, Mina, Kim, Kyongseok, King, Karen Whitehill

Journal:

Journal of International Consumer Marketing

Year:

2012

Language:

english

File:

PDF, 135 KB

english, 2012

12

Large-Agency Media Specialists' Opinions on Newspaper Advertising for National Accounts

King, Karen Whitehill, Reid, Leonard N., Morrison, Margaret

Journal:

Journal of Advertising

Year:

1997

Language:

english

File:

PDF, 2.19 MB

english, 1997

13

The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour

Hayes, Jameson L., Shan, Yan, King, Karen Whitehill

Journal:

International Journal of Advertising

Year:

2017

Language:

english

File:

PDF, 725 KB

english, 2017

14

Impact of Media Context On Advertising Memory

Kwon, Eun Sook, King, Karen Whitehill, Nyilasy, Greg, Reid, Leonard N.

Journal:

Journal of Advertising Research

Year:

2018

Language:

english

File:

PDF, 2.70 MB

english, 2018

15

The Effects of Interpersonal Tie Strength and Subjective Norms on Consumers' Brand-Related eWOM Referral Intentions

Shan, Yan, King, Karen Whitehill

Journal:

Journal of Interactive Advertising

Year:

2015

Language:

english

File:

PDF, 294 KB

english, 2015

16

Are nutrient-content claims always effective? Match-up effects between product type and claim type in food advertising

Choi, Hojoon, Paek, Hye-Jin, Whitehill King, Karen

Journal:

International Journal of Advertising

Year:

2012

Language:

english

File:

PDF, 659 KB

english, 2012

17

Factors Influencing Consumers' Attitudinal and Behavioral Responses to Direct-To-Consumer and Over-the-Counter Drug Advertising

Lee, Mina, King, Karen Whitehill, Reid, Leonard N.

Journal:

Journal of Health Communication

Year:

2015

Language:

english

File:

PDF, 256 KB

english, 2015

18

Selecting Media for National Advertising Revisited: Criteria of Importance to Large-Company Advertising Managers

King, Karen Whitehill, Reid, Leonard N., Macias, Wendy

Journal:

Journal of Current Issues & Research in Advertising

Year:

2004

Language:

english

File:

PDF, 861 KB

english, 2004

19

Pretesting TV Commercials: Methods, Measures, and Changing Agency Roles

Karen Whitehill King, John D. Pehrson and Leonard N. Reid

Journal:

Journal of Advertising

Year:

1993

Language:

english

File:

PDF, 1.97 MB

english, 1993

20

Top-Level Agency Creatives Look at Advertising Creativity Then and Now

Leonard N. Reid, Karen Whitehill King and Denise E. DeLorme

Journal:

Journal of Advertising

Year:

1998

Language:

english

File:

PDF, 2.56 MB

english, 1998

21

Large-Agency Media Specialists' Opinions on Newspaper Advertising for National Accounts

Karen Whitehill King, Leonard N. Reid and Margaret Morrison

Journal:

Journal of Advertising

Year:

1997

Language:

english

File:

PDF, 2.66 MB

english, 1997

22

The Social Exchange of Viral Ads: Referral and Coreferral of Ads Among College Students

Hayes, Jameson L., King, Karen Whitehill

Journal:

Journal of Interactive Advertising

Year:

2014

Language:

english

File:

PDF, 323 KB

english, 2014

23

Themes and Verbal Claims in Cigarette and Alcohol Beverage Ads

King, Karen Whitehill, Reid, Leonard N., Becham, Amy L.

Journal:

Journal of Current Issues & Research in Advertising

Year:

1994

Language:

english

File:

PDF, 1.02 MB

english, 1994

24

Local Advertising Decision Makers' Perceptions of Media Effectiveness and Substitutability

Reid, Leonard N., King, Karen Whitehill, Martin, Hugh J., Soh, Hyeonjin

Journal:

Journal of Media Economics

Year:

2005

Language:

english

File:

PDF, 199 KB

english, 2005

25

The Effectiveness of Bundled Health Messages on Recall

King, Karen Whitehill, Freimuth, Vicki, Lee, Mina, Johnson-Turbes, Corie Ashani

Journal:

American Journal of Health Promotion

Year:

2013

Language:

english

File:

PDF, 771 KB

english, 2013

26

The Content of Cosmetic Surgery Advertisements Placed in Large City Magazines, 1985–2004

Hennink-Kaminski, Heidi, Reid, Leonard N., King, Karen Whitehill

Journal:

Journal of Current Issues & Research in Advertising

Year:

2010

Language:

english

File:

PDF, 1.70 MB

english, 2010

27

Changes in the Visual Imagery of Cigarette Ads, 1954-1986

Karen Whitehill King, Leonard N. Reid, Young Sook Moon and Debra Jones Ringold

Journal:

Journal of Public Policy & Marketing

Year:

1991

Language:

english

File:

PDF, 2.36 MB

english, 1991

28

Teenage Exposure to Cigarette Advertising in Popular Consumer Magazines

Dean M. Krugman and Karen Whitehill King

Journal:

Journal of Public Policy & Marketing

Year:

2000

Language:

english

File:

PDF, 1.38 MB

english, 2000

29

Teenage Exposure to Cigarette Advertising in Popular Consumer Magazines

Krugman, Dean M., King, Karen Whitehill

Journal:

Journal of Public Policy & Marketing

Year:

2000

Language:

english

File:

PDF, 57 KB

english, 2000

30

Selecting Media for National Accounts: Factors of Importance to Agency Media Specialists

King, Karen Whitehill, Reid, Leonard N.

Journal:

Journal of Current Issues & Research in Advertising

Year:

1997

Language:

english

File:

PDF, 764 KB

english, 1997

31

Local Advertisers Say Cost Less Important than Media Effects

Reid, Leonard N., King, Karen Whitehill

Journal:

Newspaper Research Journal

Year:

2005

Language:

english

File:

PDF, 1.11 MB

english, 2005

32

Agency Creatives like TV Advertising Best

Reid, Leonard N., King, Karen Whitehill

Journal:

Newspaper Research Journal

Year:

2003

Language:

english

File:

PDF, 719 KB

english, 2003

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